THE AHERN HOTEL | LAS VEGAS

12:00pm - 1:00pm | Brain Health Summit

1:00pm-6:00pm | Super Bowl Party

 When a poker player declares they are  “all in” - they are laying it all on the line, holding nothing back, and they believe they are poised to succeed.  This phrase is a classic Las Vegas idiom, but also represents the essence of Leigh Steinberg.

Whether as a trusted agent, a champion for brain health, a mentor to future generations, or a man who purely wants to bring good into the world - Leigh is always ALL IN.  At this year’s Super Bowl party - we celebrate the spirit of Las Vegas - the spark that hope brings, the freedom that comes from having “no limits”, the belief that anything is possible, and the idea that if you go “all in” on what you believe - you can make a difference. 

ABOUT

The EVENT

For 36 years and counting, The Leigh Steinberg Super Bowl Party has been a fixture of Super Bowl weekend, gathering a veritable powerhouse of guests from the industries of sports, technology, entertainment, and health.  

Held every year on the Saturday afternoon before the Big Game, the event takes advantage of the influential crowd who gather around Super Bowl, and brings that crowd together in an environment designed for networking, relationship building, and the support of philanthropic endeavors.  Leigh creates an experience that allows his guests to truly connect with each other, forge new connections, and explore how they can do better at doing GOOD.    

Each year’s event sports a unique thematic lens, a new style, and fresh programming based on the host city of the Super Bowl.  But the traditions of the annual event continue to hold strong: 

  • The Brain Health Summit

  • The Steinberg DeNicola Humanitarian Awards

  • A spotlight on a selected non-profit organization, with silent auction funds raised to support their cause

  • Thematic social lounges for networking and connection building.

Each year, the Leigh Steinberg Super Bowl Party spotlights a non-profit organization to shine a light on their efforts, bring awareness to their mission, and raise funds to help them continue their work.  We are honored to announce Special Olympics as our non-profit partner for the 2024 event. 

Click here to learn more about Special Olympics and to donate

We’re very proud to announce and support the launch of The ICON Hall of Fame at The Leigh Steinberg Super Bowl Party 2024.  

The ICON is a first-of-its-kind Pro Football Hall of Fame Organization for Players:  Created by players, controlled by players, and with voting by players only.   Their mission is to give NFL athletes control of their own narrative, to take care of each other as players, and to build that legacy for future generations. 

Poker Tournament

Jamie Gold

In the spirit of our host city Las Vegas, and our event theme “ALL IN” - the 2024 party will be home to the first ever Charity Poker Tournament.  Hosted by legendary World Series of Poker Champion, JAMIE GOLD, the tournament will offer guests a once-in-a-lifetime opportunity to try their hand against poker champions, NFL greats and celebrities.  

Jamie “transformed table talk and poker play into an art form…his may have been the most dominant performance we will ever see in poker” - says ESPN.  An ambassador of the World Series of Poker and a consummate philanthropist, Jamie has emceed or co-produced 370 major celebrity charity events, raising and donating over $600M for charitable organizations worldwide, drawing players such as Jason Sudeikis, Paul Rudd, Mark Wahlberg, Jon Hamm, Michael Phelps, Bill Clinton, Emmitt Smith, Richard Brandon, Michael J. Fox, Luke Wilson, and many more.  

With 100% of the buy-in proceeds donated to Special Olympics, our non-profit spotlight organization, not only will the tournament embody the spirit of Las Vegas - it will embody the spirit to “do good” which Leigh instills into each and every Super Bowl Party he hosts. Top-tier experiences and prizes to the final table.

SPOTLIGHT ON

brain health

“Brain Health is Health”

-Leigh Steinberg

A key initiative and constant focus for Leigh Steinberg is to seek and support health innovation, treatment, and wellness modalities for athletes who are continually putting their physical and mental health at risk in the stresses of the game.  The Super Bowl party has become a foundational opportunity to shine a light on this topic and a highly effective space for leaders in sports and medicine to explore the future of health - for athletes and for all of us.  


Brain Health is spotlit at the event in two ways:

The Brain and Biohacking Lounge

The Super Bowl Party is home to the Brain and Biohacking Lounge - a dedicated space featuring companies and organizations who are leading the way in modalities for modern health

The Brain Health Summit

Prior to the official start time to the party - the Brain Health Summit takes the stage.   Hosted by Doctor of Public Health, Nicole F. Roberts, the Summit brings together expert panelists to discuss the latest research and topics  in neuroscience, the internal and external factors that play a role in brain function, and the role access of care plays in rewiring our brain

Join us in the Success Lounge

Hosted By Top Powerteam International & Business Coach Bill Walsh

The Success Lounge will include activations for the following Organizations:

  • Leigh Steinberg Agent Academy

    Discover the opportunities available for anyone that has an interest in becoming a sports agent.

  • Public Speaker Training Programs

    Discover how Powerteam/Bill Walsh can assist you with generating new revenue as a professional public speaker.

  • Business Growth Opportunities

    Learn about new opportunities on how to make money for leveraging your story & starting a new business.

300 WEST SAHARA | LAS VEGAS

THE VENUE

We are honored to announce the Ahern Luxury Boutique Hotel as not only our venue, but a premier partner and sponsor for the 37th Annual Leigh Steinberg Super Bowl Party.  

This year’s party will take over the entire Events Center at the Ahern, showcasing the property’s retro-chic but newly renovated environment, state of the art technology, world class culinary offerings, and expansive views of the iconic Las Vegas Strip. 

sponsors

Event Presented by

Steinberg DeNicola Humanitarian Awards Presented by: 


Major Sponsors


Brain Lounge Sponsors


Beverage Sponsor


Corporate and Activation Sponsor


Supporting Sponsor


Thank you to our Media Partner

If you are interested in becoming a sponsor or partner of the event -please contact jessica@zoeproductions.com

Thank you to our host committee who generously dedicate their time, strategically leverage their connections, and graciously harness their energy and talents towards the success of the Leigh Steinberg Super Bowl Party

See you in Vegas 2024!